Yes,
the world.
The
Internet has made global marketing a reality. But,
most real estate is local and your agent will develop
a comprehensive marketing plan that takes advantage
of your local marketplace. A plan that makes buyers—and
other agents and real estate agents—aware of
your home’s availability. Your agent should place
the home on the Bergen County Multiple Listing Service
(or HCMLS), and together you will consider other marketing
avenues including radio, TV, print and/or electronic
advertising, the Internet, specialized print publications,
outdoor signage, an open house for the public, an open
house for brokers and agents (known as a caravan),
etc.
If
necessary, your agent can recommend a series of incentive
programs to get your home sold faster. These may include
assistance with the down payment and closing cost support
for buyers, or a professional home inspection or home
warranty.
